UTTHAM UDATTHU

Uttham Udatthu — design lead, systems thinker and builder

Uttham smiling on a boat, with green cliffs behind him

I’m a design lead, systems thinker and builder. I run the signals at the busy intersections where user needs cross business goals.

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These days I run the signals
— setting direction, deciding how to ship, and clearing the road for people and AI agents.

The problems, the bets, what shipped.

Meesho product cards

From quick to empowered scan: helping users understand products better at first glance.

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Meesho Mall

From doubt to desire: building India’s new trust in online brands.

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Tools I build so the team moves faster.

Research allrounder

A central tool for research preparation and insight capture — and for reaching past research, so each study is run better than the last.

Uttham Udatthu DesignGen-AI Research
Search for any research
Generate Questionnaire Synthesize Research

My Notes

Create your First Research

  1. Add Research Audio
  2. Validate the Insights
  3. Publish your Research

Create

Latest Research

Which spares do first-time riders trust?

“Fit hoga ki nahi, woh toh reviews mein dekhna padta hai”

MeenaRaviArjun12 Mar 2026

Where the bike-model filter loses people

“Model daalne ka mann nahi karta, seedha search karta hoon”

PriyaKabir2 Feb 2026

What a return costs a first-time buyer

“Wapas bhejne mein do din lag jaate hain, phir bhi bhej dete hain”

MeenaNusrat19 Jan 2026

New Notes

Why riders skip the fitment check

12 March 2026

Meena ×Ravi ×

First-time buyers, Tier 2

Moderated interviews

Add Audio Files

Go BackProceed

Recording

Listening…

Save

Synthesizing Audio Files…

4 recordings · coded against
the discussion guide

Fitment check, Tier 2

Insights

  1. Riders read the fitment badge as an ad, not as a check.
  2. A reviewer on the same bike outranks anything the card claims.
  3. Nobody sets the bike model up front; they search the part name.

Opportunities

Pain Points

Confirm

Realistic prototype

A web app that looks like Meesho, with realistic user data, built for better research.

How I lead

Know the user two layers down.

What they do → why → what it costs them

Evidence and craft, in the same room.

Open with the number. Close with the bar.

Design workflows, boosted by AI.

Elevate the craft and automate repetitive flows.

Let’s catch up

If our roads cross

Uttham in riding gear on his motorcycle
my peaceful zone = race tracks